Direct Sold Ads – Instant Articles | Facebook

Control the Experience With Your Own Ads

Serve display ads that you have directly sold by your own sales team into your Instant Articles and keep 100% of the revenue generated from ads you sell. Ads can be served into Instant Articles through your existing ad server implementation and can be sold standalone or packaged with your Owned and Operated inventory.

Measure and Track With Your Own Analytics Tools

Use your existing ad viewability solutions to measure and account for the viewability of Instant Articles direct-sold ads back to your advertisers. Deploy your standard cookie or contextual data for targeting as you do for ads on your website.

Optimize Ad Placement and Density

Maximize monetization opportunity per article by automating ad placement for optimal ad density within Instant Articles content guidelines. This feature works for both direct-sold and Facebook’s Audience Network ads, with support for ad sequencing.

Monetize Unsold Inventory with Audience Network

Maximize revenue per article published by backfilling unsold inventory with Facebook’s Audience Network, which brings demand from over 3 million advertisers on Facebook, delivering relevant, high value native formats that drive performance and engagement.