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Instant Articles

A new way for any publisher to create fast, interactive articles on Facebook.

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Now Open to All Publishers

Publishers of any type, anywhere in the world can deliver an incredibly fast and immersive reading experience for people on Facebook.

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Instant Articles - National Geographic article

Fast and Responsive

Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly in News Feed, and readers really like the speed.


Interactive and Immersive

New creative tools bring your stories to life and are as easy to use as they are transformative for the mobile storytelling experience.


Engaging and Sharable

The fast, immersive reading experience inspires people to share Instant Articles 30% more often than mobile web articles on average, amplifying the reach of your stories in News Feed.

Instant Articles - National Geographic article

Flexibility and Control

Flexible monetization options support the way you grow your publishing business and you choose what works best for your business.

Instant Articles - National Geographic article

Measurable and Trackable

Understand how people read and engage with your Instant Articles through data Facebook provides as well as data from in-house analytics tools or third-party measurement services.

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Instant Articles - National Geographic article

Simple and Scalable

Publish any type of article, from daily news to longform features. Instant Articles integrate seamlessly with your current workflow and existing production tools.